Ask your marketplace data anything.
An intelligent analyst that lives inside MerchantSpring. Ask in plain English and get back the answer, the chart, and a report you can send a client, all from your live data across Amazon, Walmart, Shopify, and 120+ other marketplaces.
300+
Agencies
35,000+
Brands
120+
Marketplaces
See the AI Insights Agent in action
The question takes five seconds. The answer takes all afternoon.
Why did margin slip last month? Answering it usually means exporting CSVs, building a pivot, lining up against ads and your warehouse data, then checking it twice before anyone sees it. Every week, for every account. By the time it's ready, the call has usually been made without it. The AI Insights Agent lives inside MerchantSpring so you skip the prep and go straight to the question.
From a question to a report you can send.
Chat With Your Data
Ask the way you'd ask a colleague. No exports, no pivot tables, no query language.
- Ask easily like "which ASINs lost Buy Box share last month?"
- Answers come from your live MerchantSpring data, the same numbers in your dashboards, not a guess
- Cover every connected marketplace in one question, or narrow to a product tag, date range, or single channel
Charts and Commentary
Every answer comes back as something you can read at a glance, not a wall of text.
- A chart built from your real numbers sits next to the answer
- A short write-up of what changed and what to do about it
- It points out what you didn't think to ask about, like margin drift or a ranking drop on a SKU that was fine last week
Client-Ready Reports
The answer doesn't stop at your screen.
- Turn any answer into a shareable report in one click
- Send it as a PDF or a live link, with no rebuild in slides
- White-label it with your own logo and colors, and run the same question across every client account
Ask your first question in minutes.
Built for marketplace data, not general chat.
A general AI tool is useful for plenty of things. The Insights Agent is built for marketplace work.
A general AI tool
AI Insights Agent
Sees your live data
○Sees what you paste in, which is a snapshot from the moment you exported it.
✓Reads your live data when you ask, through official integrations across 120+ marketplaces.
Grounded in your numbers
○Works from what you give it, and can fill in gaps on its own when something's missing.
✓Answers from your real numbers when you ask it.
Across every marketplace
○Limited to the files you upload / endpoints made available.
✓Amazon, Walmart, eBay, Shopify, and 120+ marketplaces in one question.
Points you to what matters
✓Can surface opportunities when you ask.
✓Surfaces anomalies and opportunities.
Client-ready reports
○Can draft the text, then you format and brand it yourself.
✓Exports a white-label PDF or live link in one click, with your logo and colors.
How your data is handled
○Handled by that tool under its own data and retention policy.
✓Read only when you ask, and only what the question needs. Your data isn't used to train AI models.
Where the answers come from.
When you ask a question, the Insights Agent works from the same numbers behind your dashboards, not the open web. The answer reflects what's actually in your accounts.
Measured, not just claimed. We test it against real cases, drawn from how people actually use it.
Scored before every release
- ✓Intent matching
- ✓Store resolution
- ✓Tool selection
- ✓Error recovery
- ✓Data grounding
- ✓Output quality
Result: around 90% of answers stay grounded in your data, held steady through every round of changes.
Frequently asked questions
The questions we hear most about the AI Insights Agent.
What is an AI insights agent?
It's a conversational layer over your analytics. Instead of building reports and reading dashboards yourself, you ask in plain English and the agent queries your data, returns the answer, and explains it. The MerchantSpring Insights Agent works across every marketplace you've connected, so anyone on the team can get an answer without knowing which report it lives in.
What data can the Insights Agent see, and how accurate is it?
It reads the data you've connected to MerchantSpring, pulled from official marketplace APIs like the Amazon SP-API, the same numbers behind your dashboards. Because it answers from your data rather than the open internet, it keeps the figures it used in view instead of inventing a number that sounds right. Every release is also scored against a structured evaluation, covering things like intent, data grounding, tool selection, and error recovery, before it reaches your account.
Does it use my MerchantSpring AI credits?
Yes. The Insights Agent runs on your MerchantSpring AI credits. Each plan includes a monthly allowance, and you can top up whenever you need more.
How is the Insights Agent different from MerchantSpring MCP?
They're two ways to ask your data the same kind of question. The Insights Agent lives inside MerchantSpring, points out what to look at, builds the charts, and produces white-label client reports, and it runs on your MerchantSpring AI credits. MerchantSpring MCP goes the other way, connecting your live data into the AI tools you already use, like Claude, ChatGPT, or Cursor, on your own AI subscription. The Insights Agent points you to what to look at; MCP lets you dig in from your own tool.
Which plans include the Insights Agent?
Every plan, trial included.
Stop crunching numbers. Start asking questions.
Ask a question and get the answer, the chart, and a client-ready report.
No credit card required
Available on every plan, including trial
20,000 free AI credits to start