AMC Query Builder: No-Code AMC Queries - MerchantSpring

Build AMC queries with plain English, powered by AI.

MerchantSpring’s AI AMC Query Builder helps you turn plain-English prompts into custom Amazon Marketing Cloud queries — so you can get to the insights you need faster, without starting from scratch. AMC in MerchantSpring is designed to help advertisers go beyond surface-level ad metrics with deeper, full-funnel analysis.

AI AMC Query Builder

AI AMC Query Builder

How It Works

Describe the insight you want

Tell MerchantSpring what you want to analyse in plain English.

AI builds the query draft

MerchantSpring AI turns your prompt into the query structure needed for a custom AMC report.

Review, refine, and run

Fine-tune the output and run it against your connected AMC instance in MerchantSpring.

Turn outputs into action

Use the results to improve targeting, understand conversion paths, and make better campaign decisions.

Common questions

What is AMC Query Builder?
It’s MerchantSpring’s AI-assisted way to generate Amazon Marketing Cloud queries from plain-English prompts.

Do I need an AMC instance connected?
Yes — you’ll need a connected AMC channel in MerchantSpring to run queries.

What can I use it for?
Use it to explore conversion paths, repeat purchase behaviour, audience overlap, new-to-brand sales, and other custom AMC analyses.

Do I need SQL knowledge?
No — AI helps generate the starting query for you.

How long does AMC setup take?
Setup submission is immediate, but Amazon approval can take from 1–10 days depending on the instance type and approval route.

Is this a replacement for prebuilt AMC reports?
No — it complements them by giving users more flexibility when they want custom analysis beyond standard report templates. This matches MerchantSpring’s positioning of AMC as both accessible through prebuilt reports and valuable for deeper custom exploration.

Learn more in our FREE product demo

Witness first-hand how MerchantSpring can help you streamline insights and reporting. Watch it LIVE!

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