Marketplace analytics for brands and vendors - MerchantSpring

Run every marketplace like one business.

For brand and marketplace teams selling 3P, 1P, or both. MerchantSpring brings sales, profit, advertising, and operations into one operating view across both sides of Amazon, plus Walmart, eBay, Shopify, and Mirakl-powered marketplaces.

One view for the questions that run the week.

The job is not to produce more dashboards. It is to know what changed, why it matters, and where the team should act next.

Where is growth coming from?

Compare sales across channels, countries, brands, product groups, and individual products without rebuilding the portfolio in a spreadsheet.

What is that growth actually worth?

Bring fees, advertising, landed costs, shipping, and other operating costs into the same profitability view as revenue.

Is advertising creating profitable demand?

Review spend, attributed sales, ACoS, and TACoS beside product and channel performance instead of treating media as a separate business.

What could interrupt the plan?

Watch inventory, Buy Box ownership, suppressed listings, and seller health so operational risk reaches the team before the performance review.

Start with the portfolio. Keep the source.

A combined view should make comparison easier without turning every marketplace into a mystery average. Move from the whole business to the original channel context when a figure needs explaining.

Portfolio

See accounts, channels, countries, and currencies together, so regional teams and headquarters work from the same numbers.

Brand and group

Compare brands, categories, and custom product groups using the structure your team already manages.

Product

Inspect product, ASIN, or SKU performance where the connected source and report support that level of detail.

Source report

Return to channel-specific measures and reporting logic when reconciliation requires the original context.

Profit before the month closes.

Profit shows up as soon as an order ships, and a cash view reconciles it against what the marketplace actually paid out. Real margin, not just the top line.

25+ Cost categories, configured as fixed amounts, per-unit costs, or a percentage of revenue.

Two views Accrual and cash profitability for Amazon Seller Central, switchable without rebuilding the report.

Up to two years Profitability history, depending on plan entitlement.

Amazon Seller Central: accrual and cash views, with cash figures tied to settlement events and actual payouts.

Amazon, Walmart, and Mirakl-powered marketplaces: cost-base and P&L coverage.

Bring the vendor business into the same view.

Most tools stop at Seller Central. MerchantSpring connects Vendor Central alongside it, so teams selling 1P stop reconciling a second version of Amazon by hand.

Vendor P&L, sell-in and sell-out

Profitability views built for how 1P revenue is actually recognised, not a seller report with the labels changed.

Purchase orders and Direct Fulfillment together

Standard POs and Direct Fulfillment (DF) orders are tracked in the same place, so dropship volume never disappears from the plan.

Vendor suppression notifications

When a listing comes down, the team hears about it when it happens, not at the weekly review.

Vendor coverage applies to Amazon Vendor Central.

One data layer. Three ways in.

Everything this page shows lives in one data layer with three doors. New data ships to all three from day one.

The platform

The operating view your team works in. Portfolio to source report, on screen.

The MerchantSpring API

A JSON API for BI and data teams. The same data, shaped for the warehouse and the dashboards you already maintain.

MerchantSpring MCP

Ask questions in Claude or ChatGPT and get answers from your connected accounts, not from a model's memory.

MerchantSpring MCP works with Claude, ChatGPT, Cursor, Codex, Gemini, CLIVS Code and more supported.

Ask it live, or have it delivered on schedule.

Some decisions need an answer in the meeting. Others need the same view landing in inboxes on time. Both start from the marketplace data already connected to MerchantSpring.

Ask the portfolio

Use plain English to investigate connected marketplace performance, then narrow the question to the product tag, date range, or channel that matters. It answers with "your data shows", not "I think".

Put reporting on a schedule

Keep leadership and channel teams informed without rebuilding the same export every reporting cycle.

Catch the issue before it becomes the explanation.

Operational problems do not wait for the weekly report. Bring channel-level exceptions into the same operating rhythm as sales and profit.

Suppressed listings, seller and vendor

Find listings that have lost visibility and need content, policy, or compliance attention.

Lost Buy Box

Review whether price, availability, or fulfilment could be putting revenue at risk.

Low inventory

See stock risk around the products carrying the plan before availability becomes the constraint.

Seller health

Keep account-level performance and policy signals visible alongside the commercial view.

Questions operators ask before they move the portfolio.

What does MerchantSpring do for brands and marketplace teams?

MerchantSpring is a marketplace analytics and data infrastructure platform for brand, ecommerce, and marketplace teams. It connects the accounts you sell through, seller and vendor, and turns them into one operating view for sales, profit, advertising, and operational alerts.

Does MerchantSpring support Amazon Vendor Central?

Yes. Vendor Central connects alongside Seller Central. That includes a vendor P&L with sell-in and sell-out views, purchase orders and Direct Fulfillment orders tracked together, and vendor suppression notifications.

Can we see seller and vendor performance together?

Seller and vendor accounts connect into the same MerchantSpring workspace and sit in the same portfolio structure, so one team can run both without switching tools. Each account type keeps the reporting context its channel provides.

Which marketplaces and channels does it cover?

120+ channels, on authorised connections. That includes Amazon Seller Central and Vendor Central, Walmart, eBay, Shopify, MercadoLibre, TikTok, and Mirakl-powered marketplaces.

How is profitability calculated?

An accrual view recognises profit as soon as an order ships, and a cash view reconciles against settlement events and actual payouts.

Can our data team use this outside the dashboards?

Yes. The MerchantSpring API is a JSON API built for BI and warehouse work, and the MerchantSpring MCP server connects your accounts to AI tools like Claude and ChatGPT.

Is our data used to train AI models?

No. Connections are authorised and non-scraping, AI answers are grounded in your own connected data.